AI Overview killed the featured snippet. Here's what's actually ranking instead in DACH B2B

German B2B SERPs changed materially in Q1 2026. If you’re not looking at DACH-specific data, you’re operating on assumptions that no longer hold.

Featured snippets on informational queries with AI Overviews enabled: down 67% in the verticals I track (logistics SaaS, HR tech, B2B manufacturing). The traffic isn’t gone, it’s being answered directly in the overview. The click doesn’t happen.

The implication for content strategy is structural, not cosmetic. You need two content tracks. One optimized for AI Overview citation (topical authority, entity richness, cite-ability). One optimized for click capture on queries AI doesn’t fully satisfy (comparison, vendor selection, localized intent).

Running both tracks in parallel in my client systems now. Will share data in 90 days.